Building and Construction Research Specialists

Our in-house research experience in this industry has covered a broad variety of building products, materials and associated products, including:

Examples of building sector related research projects completed include:

Branding Research - Our work in this area has included studies to inform branding decisions following acquisitions, to evaluate positioning relative to the competition, to measure unprompted and prompted brand awareness, and to assess alignment to core brand values.

Satisfaction and insight studies – We have completed a number of research studies for building products companies to assess the quality of products and service they provide relative to the competition.

Buyer behaviour – Typically research projects undertaken within this theme have been completed to provide our building sector clients with a more in-depth understanding of the purchasing process, key influencing and deciding factors, and perceptions of the main products / brands.

Proposition testing – This has involved both qualitative and quantitative research to gauge reactions to new product and service concepts that our clients were looking to introduce to market.

Skills research – We have conducted studies on behalf of government agencies to inform strategies to address potential skills shortages in the industry.

E-commerce – We have completed studies amongst architects and building contractors to assess their likelihood to embrace e-commerce when reviewing and purchasing products and materials.

The above studies have required us to engage with architects, builders merchants, house builders, contractors, consumers and key industry stakeholders to elicit the views required.

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